They are taking the grain to New Heights.
Football stars and brothers Travis and Jason Kelce will take on new roles off the field this fall — in the cereal business.
Superbowl champions can add co-creators of General Mills’ Kelce Mix Cereal to their resumes.
After sharing their favorite cereals on an episode of their podcast last year, General Mills tapped the duo to put a product on the shelves.
When asked about their favorite cereal during the Q+A portion of their podcast, Travis, 34, and Jason, 36, had the same cereal in the top three: Reese’s Puffs, Cinnamon Toast Crunch and Lucky Charms.
Fortunately for General Mills, the company makes all three of these cereals, and the new partnership with Kelces sees a first-of-its-kind cereal that combines all of its sugary goodness.
The limited edition Kelce Mix cereal puts Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs in one box.
“I’ve said I’d eat an entire box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal line,” Travis said in a statement to The . Post.
“We would go through two to three boxes of our favorite cereal a week growing up, so being able to team up with General Mills now is a full-circle moment for us.”
To create the “magically delicious” breakfast combo, Travis and Jason attended General Mills’ Cereal Boot Camp, where they competed in challenges such as the Cinnadust Sprinkler and the Lucky Charms Marshmallow Mission.
“I take my cereal game seriously and thank goodness the Cereal Boot Camp was no joke,” Jason said. “The only thing Travis and I know more about than football is cereal — so we’re honored to take home the win and officially consider ourselves part of the cereal culture with Kelce Mix.”
A content series chronicling the brothers’ time at training camp — for cereal, not football — is coming soon for fans to enjoy, perhaps while eating their new cereal combo.
“Who are we to argue with two of the best in the league? After some fan speculation, we’re very excited to confirm that you can now eat and train like the Kelce brothers by getting your hands on the legendary grain set and watching all the fun from our Grain Training Camp videos this football season. Brandon Tyrrell, Senior Brand Experience Manager for Family Favorite Cereals at General Mills, said in a statement.
Our brands have always brought families together at the breakfast table, so it was special to work with Jason and Travis who grew up eating our own cereal and can channel their inner child when competing. We hope this collaboration inspires our fans to think about their own all-time grain creations as they enjoy more fellowship over a bowl of Kelce Mix.”
In addition to the Kelce Mix cereal, cereal fans and Kelces will be able to snag four limited-edition Kelces Pick collection boxes, featuring photos of the siblings on the box, of Honey Nut Cheerios (another favorite of theirs). Crunch Cinnamon Toast, Lucky Charms and Reese’s Puffs.
Limited-edition Kelce Mix cereal, as well as Kelces’ Pick collection boxes, will be on shelves this September so fans can eat like Kelce just in time for football season.
#Travis #Jason #Kelce #launch #cereal #General #Mills
Image Source : nypost.com